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presents
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J O S H
N O E L
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Barrel-Aged
Stout and Selling Out:
Goose Island,
Anheuser-Busch,
and How Craft Beer Became Big Business
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Josh Noel writes, "In
2012, I called John Hall, the founder of
Goose Island Beer Co. I told him about an
idea that had struck me one night, in the
dark, as I tried to fall asleep. I nursed
the idea for weeks — it might even have been
months — unsure if I was ready to follow
through on the spark. Now, I was, and I told
John: the Goose Island story could make for
a good book.
"Less than a year earlier, John had sold the
company he founded in 1988 — when there were
fewer than 200 breweries in the U.S. — to
Anheuser-Busch InBev, the world's largest
beer company. Goose Island was still finding
its way as part of ABI. ABI was still
finding its way as part of American craft
beer.
"ABI found its way. After Goose Island, the
global conglomerate spent the next six years
scooping up nine more American craft
breweries, executing an M&A strategy
that upended the nation's craft beer
landscape. As the first acquisition, Goose
Island was the star, leading ABI's American
craft portfolio both nationally and abroad.
"Goose Island wound up telling a story far
broader than its own. It was the story of
American craft beer, navigating growth,
innovation, struggle and such wild success
that it became the stuff of big business.
Big Beer had no choice but to buy its way in
— starting with Goose Island.
"After six years of research, interviews,
false starts, ripped up drafts and chapters
left on the cutting room floor, I'm thrilled
to tell that story."
* * *
Josh Noel is a longtime Chicago
Tribune journalist, covering the beer
industry, travel and various news and
feature subjects. He is author of 2018 book,
"Barrel-Aged Stout and Selling Out: Goose
Island, Anheuser-Busch, and How Craft Beer
Became Big Business," winner of "Best Book"
(2018) from the North American Guild of Beer
Writers. Josh has a master's in journalism
from Columbia University and a bachelor's in
English from Loyola University
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FREE and ONLINE
Tuesday, March 30, 2021
5:30-7:00 pm CDT
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Sign
in 5:00-5:30 pm for informal cigar and
cocktail chatter.
The event will be called
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There will be a Q&A session following
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The event will conclude at 7 pm.
An optional cocktail party and discussion
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About the
Cigar Society of Chicago
ONE OF THE OLDEST
AND greatest traditions of the
city clubs of Chicago is the
discussion of intellectual,
social, legal, artistic,
historical, scientific, musical,
theatrical, and philosophical
issues in the company of educated,
bright, and appropriately
provocative individuals, all under
the beneficent influence of
substantial amounts of tobacco and
spirits. The Cigar
Society of Chicago
embraces this tradition and
extends it with its Informal
Smokers, University
Series lectures, and Cigar
Society Dinners, in which
cigars, and from time to time
pipes and cigarettes, appear as an
important component of our version
of the classical symposium.
To be included in the Cigar
Society's mailing list, write to
the secretary at
curtis.tuckey@logicophilosophicus.org
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